Yoast SEO drives digital traffic to articles and posts. In fact, it’s a wonderful tool to improve a website’s search ranking. This plugin, developed by Joost De Valk, is the most comprehensive search engine optimization (SEO) software program currently available for WordPress users. How can you use this plugin and reap its benefits to the full extent? Let us be your Yoast SEO guide as we discuss the plugin in detail.
Yoast SEO Plugin 101
Plugin and Yoast SEO Plugin Defined
According to wpbeginner, a plugin is defined as a piece of software containing a group of functions that can be added to a WordPress website. Typically third-party and independent, a plugin enhances the capabilities of a program, leading to further efficiency. Incidentally, a plugin can also reduce the size and separate the source code from an application, which limits software license compatibility issues.
The Yoast SEO plugin does the same for WordPress. It analyzes content to better an article’s visibility. Users rely on it to achieve a higher search engine ranking for their website, efficiently boosting conversion rates.
Which Yoast SEO Version is Best for You?
The free version of Yoast offers some incredible features as long as you’re willing to put up with a few ads. Additionally, the paid version does include power-ups like internal linking suggestions, content insights, redirect manager to reduce 404 errors, and one year of free access to Yoast’s 24/7 email support team.
How to Use the Yoast SEO Plugin Features
WordPress is already a user-friendly platform, but the Yoast SEO plugin does a big chunk of the digital legwork for us. An easy-to-understand traffic light system alerts us when our content meets Yoast’s analysis criteria for online publishing. The considerations follow:
- Keywords Optimization
Search engines rely on keywords to gauge a website’s relevance, which is why it is essential to know when and how to use keywords in your content. Yoasts allows for 1 keyword optimization within the free version, and if you opted for premium, you could use up to 5 keywords per article! The analysis will also inform you if you have previously used the keyword.
- Page Preview
Visualize the article as published on Google with this plugin! Customize its appearance to suit your needs and preference. Get your keyword in your SEO title, slug, and meta description, too! Take a peek at how it will look on social media with the premium version!
- Readability Check
The most important aspect of your digital marketing presence is making a connection with users. Ensure that you communicate well with them at all times! The Flesch Reading Ease score determines your content’s readability and helps make your content more easily digestible to readers.
- Updated with Google Algorithms
Yoast updates bi-monthly to ensure the system aligns with current Google algorithms. Count on Yoast to make your presence known online, keeping your content top of mind (and top of Google search).
WP Beginner – WordPress Tutorials walks us through a step-by-step install of the Yoast SEO plugin via YouTube:
Hats off to Yoast SEO plugin, our partner in creating and maintaining superb websites! Download it, learn the ropes and implement an enhanced digital marketing website today.
What Yoast SEO plugin features interest you most? Share your thoughts in the comments!