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SEO is a constant, ongoing process. Customer priorities change, market conditions change, and the algorithms evolve gradually, too. So, SEO best practices have changed, too. You’ve to stay updated with the worst and best SEO marketing: avoid the common mistakes, and implement the most practical SEO methods.
Check out the top three SEO marketing mistakes by Omaha SEO to totally avoid.
1. Avoid Keyword Offending
Common mistakes that you need to avoid making with keywords include:
This happens when you repeatedly stuff a web page’s content with the same keyword. It’s unpleasant to read keyword-stuffed content. Also, keyword stuffing leads to a lower ranking for your website.
Optimizing for One Keyword
Woof, that’s a gross mistake! Optimizing for only one key phrase or keyword is similar to putting all your SEO eggs in one basket. Here are five ways to tell Google that you need a plumber to fix your clogged toilet:
- Plumber near me
- I need a plumber
- How to fix a plumber
- Clogged toilet repair
- Plumber for poop clog
Use of Inappropriate Keywords
It’s inappropriate to optimize for “cheap kitchen remodels” when you want to rank for “high-end kitchen remodels.” Clients who search for cheap ones can’t buy from you if you offer high-end remodels. So, ensure your keywords are the ones used by your target clients.
2. Avoid Low-Quality Content
Your website should be an evolving and growing entity. However, many people believe their work is done after they publish blogs on their new websites. Realistically, that’s just the beginning since today’s clients expect you to regularly publish original, unique content. Publishing original and new content is crucial in link building. Potential clients visit your website when looking for information like:
- Your services and products
- Developments and trends in your industry
- Your company’s stability
- Your capabilities and expertise
- Your customers’ services
If your website isn’t updated regularly, potential clients might assume your business is a fly-by-night activity. Clients expect to find the information they’re searching for easily and quickly.
Plus, publishing new content helps boost your organic search traffic because you’ll have a deeper and broader pool of content for the search engines to evaluate. So, publish more content that is relevant to a solid strategy. You’re likely to rank more keywords, and Google might regard your website to be for that niche. This establishes you as an opinion leader in your sector. You can tell people how forward-thinking and insightful you’re all day long. Produce original, new content regularly to help demonstrate your expertise.
3. Avoid Black Hat SEO Techniques
Black hat SEO uses aggressive SEO techniques that mainly focus on search engines like Bing and Yahoo and not humans. Also, Google penalizes sites that follow back Black Hat SEO techniques.
Avoid these typical black hat SEO techniques if you don’t want to get penalized by Google:
- Invisible links
- Spun article
- Keyword stuffing
- Paid links
- Link farm
- Creating doorway pages. The list is practically endless!
If you use any of the above methods, your overall search rankings and traffic might drastically go down. DON’T focus on such things if you want to improve your traffic and rankings.
Instead, check out these recommendations by Omaha SEO to get better rankings for your website:
- Remove toxic backlinks from your website
- Create long-form of content
- Use proper navigation links
- Improve your site’s overall performance and speed
- Use LSI keywords
- Improve your site’s UX
- Designing a mobile-responsive designs
- Use evergreen link-building strategies such as email outreach, guest posting, or broken link building to help build links
Fix the Worst SEO Mistake by SEO Auditing
A successful SEO strategy needs an SEO audit done. This gives you a clear picture of your site’s overall SEO performance and way forward. A good SEO audit includes:
- Search for site errors
- Check page speed
- Search for a Robots.txt
- Check for the appropriate sitemaps
- Validation of external and internal links
- Check the index status
- SERP analysis and keyword ranking
- Check for the correct metadata
- A detailed action plan
Advisedly, get an SEO auditing down professionally by firms like Omaha SEO now. The sooner you get your SEO technique right, the sooner you’ll benefit.