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There’s no better way to grab the attention of customers than through the announcement of a sale. Valentine’s Day is the perfect holiday to reach out to your customers, get them to your online store through a sale, and get those extra holiday sales in the bag.
In this blog post, we look into some marketing strategies for you to promote your online store this Valentine’s Day, that will not only help you get that boost in sales but also help you build a customer base for the coming year.
Optimize Your Website’s Landing Page
If your store operates an online store, having a properly functioning website is essential. You need to make sure your website has the ability to handle all the traffic that is diverted its way as a result of customers visiting your website on Valentine’s Day.
Creating a separate landing page is a great way to create an optimal user experience, so buyers can be redirected to that particular area for all your seasonal deals and promotions. This way when you promote your online store’s Valentine’s Day sale, or if users search for it themselves, you have one central page for them to land on.
To get traffic from other parts of your website to this page, consider using pop-ups, or banner images across your website. Make sure you’re getting the message about your V-Day sale across loud and clear, e.g. “Get 50% off all our products today!”. Then add a strong CTA to encourage users to click-through to the sales page.
To create exciting, engaging, Valentine’s-themed graphics you can make use of sites such as PosterMyWall, where you can find lots of Valentine’s Day templates that you can customize in minutes, and embed the design on your website, like this one below.
Set Up a Special Valentine’s Day Promo Code
Spread the love with some special Valentine’s Day promo codes in your marketing communication. Promo codes are made up of a mix of letters or words, and numbers. Customers can use these codes to get a particular discount, avail of a promotion, get a free gift, free shipping service, or anything it is that you wish to offer. A good promo code is unique to your brand, and also differentiates from your other offers.
Create your own unique Valentine’s promotional code to promote sales on your online store, and share these with customers and prospective customers through social media posts, paid adverts, emails, or influencers and affiliates.
Here are some fun ideas that you can use as inspiration to create your own promo codes:
- Get flat 50% off sitewide with code LOVE50
- Buy 1 get 1 free on Valentine’s decor with code DOUBLETHELOVE
- Get a special gift with your purchase by using the coupon GIFTFROMTHEHEART at checkout
The great thing about using promo codes is that they don’t just entice customers into buying stuff from your online store, but also that you can use them across a variety of marketing platforms. On your websites, social media, emails, and Valentine’s flyer templates that you print out. What’s also great about using promo codes is that it can help you track what promotional strategy, or message, is working on a particular marketing platform or with specific audiences. Helping you evaluate the effectiveness of your campaign.
Send Out Emails
Operating as an online store may mean having to work harder to keep in touch with customers and communicate with them, particularly when it comes to sales, as you don’t have a storefront to plaster with Valentine’s Day sales posters. Your best bet as an online store is to build a solid email list of customers, and potential shoppers, to communicate with regularly.
You can do this by storing emails of all those who shop at your online store or collecting details of those who visit your website or social media channels, through a subscription form. To encourage users to leave their details, you can always use clever incentives such as a special discount code being sent to their inbox when they sign-up.
Building an email list requires time, and effort, it’s a continuous process that you have to follow through on for years to come. It doesn’t just stop at collecting email addresses, once you’ve got people’s details, you need to make sure you’re crafting beautiful emails to send the regular updates or uses in cases like these to promote your seasonal sale.
Forbes discovers how email marketing is still a very powerful marketing tool and a highly effective way to get your message across to consumers. What’s even better about this marketing channel is that it provides a relatively higher ROI when compared to others.
To promote your online store’s Valentine’s Day sale you’ll want to start sending out emails a few weeks in advance to build up some hype and anticipation. Include relevant and helpful information, and try to keep these emails concise and limited so as to not spam people.
Design them to showcase some of your store’s best offerings and the special discounts in store for customers. If you’re a small online business owner and don’t have a large budget to invest in designing professional-looking emails and sending them out, you can make use of platforms such as PosterMyWall to create and send beautiful emails.
Build Up Some Hype on Social Media
With online stores, you’ll likely find a large chunk of your target audience on social media. Marketing your Valentine’s Day sale on social media is a great way to increase brand exposure and reach. The more you post, be it organic or paid adverts, the more people will hear about you and visit your website, which could ultimately convert into increased sales.
Make use of banner images, stories, and pinned posts, to keep your themed promotional creatives towards the top of your social profiles, in constant view of audiences. If you’re using promo codes, you can also share these through your social account, to generate some more interest.
Another marketing strategy you may want to use on social media is to collaborate with micro-influencers who are relevant to your niche and get them to post on their profiles or stories about your online store’s V-Day sale. This is a great way to get your message in front of a highly-targeted audience, without breaking the bank. With the influencer trend booming worldwide, using influencers to do a sale-haul or just promote your online store, in general, is a great way to reach an audience you otherwise wouldn’t have.
Boosting sales for your online store through seasonal marketing, such as Valentine’s Day sales is not something you want to skimp on. With some planning, implementation of well-thought-out promotional strategies, and the use of online tools to get your message out, it doesn’t have to be hard or time-consuming either. If you’ve gone through all the steps, all you will need to do is sit back and watch the conversions come in.