The Five Advantages of a Mobile Application for a Business

Estimated reading time: 4 minutes

1. An Optimized Customer Experience
A Gain in Visibility
3. Tool Retention
4. More Efficient Customer Appointment Management
5. A Stronger Customer Commitment

Mobile applications are now part of our daily lives. Whether for personal or professional purposes, they can be instrumental. As the number of mobile application users increases, a company needs to make one available to its customers while using the most requested tools. Here are the best IT development and enterprise app development services. Let’s see the five advantages of a mobile application for a business!

Smartphone users spend 90% of their time on mobile applications compared to websites. Why? Several reasons are to be noted:

1. An Optimized Customer Experience

Who has never found themselves browsing a slow, unresponsive, and poorly structured website? Many companies offer a mobile app to overcome this problem, especially during the shopping phase, and suggest that their customers download it to facilitate their shopping journey.

The suggestion is often made through a window offering the customer either to “Continue on the site” or to “Download the mobile app”. 47% of internet users do not appreciate their web experience. Proof, therefore, that a large part of your customers will be likely to favor browsing on a mobile app over web browsing.

A Gain in Visibility

The mobile application makes it possible to enrich its online presence since it allows it to be referenced on application platforms such as Play Store or App Store. Having an application increases visibility and improves the brand image. It is an opportunity for a company to highlight its activity and offer new services.

Customers no longer seek only the consumption of a good, but above all, support and a personalized experience. A mobile application makes it possible to offer new customer interaction tools: online chat, callback service, and many more. It is an excellent way to make yourself known on more platforms and simplify business-customer communication.

3. Tool Retention

Ownership of a mobile application makes it possible to send notifications. It is, therefore, much easier to inform them, interact, and remain at their disposal if necessary. You should remember three statistics:

Reports boost brand attractiveness by 88%
65% of users return to an app within 30 days when warnings are enabled
50% of users find pieces useful

4. More Efficient Customer Appointment Management

If you have an online plan, you will be better able to manage your appointments through a mobile app. The main advantage of having an e-diary is that it allows the company to manage its client appointments remotely. Clients can make appointments from several media: computer, tablet, smartphone, etc. Your business remains accessible everywhere, 24/7.

Who says online agenda, says notifications for each appointment set. It is an excellent way to keep in touch with customers and keep them freshly informed of their reservations. The management of appointments but also of customer data is, therefore, more optimal.

5. A Stronger Customer Commitment

Finally, the last advantage of a mobile app: customer engagement. From now on, it is necessary to no longer focus solely on the prices or the functionalities of the products but the customer experience. Is your application easy to use? Is it user-friendly? Do you have the proper interaction tools? So many questions that you need to ask yourself if you want to improve your customer engagement.

A dissatisfied customer does not necessarily talk about it: 98% of unhappy customers leave without complaining. When customer satisfaction is low, they are content never to consume the brand in question again. So know that you have to make customer satisfaction your priority, and the mobile app is the best-placed tool for that. In conclusion, the mobile app offers the possibility of establishing a privileged link with your customers and, therefore, more robust customer engagement!