I thought Amazon’s Prime Now 2-hour shipping was great until this happened

Prime Now - Really?!?

I used the Prime Now app this morning to order some San Francisco Bay Fog Chaser coffee. I wasn’t particularly in a hurry (I still have enough to get me through the week) but I wanted to see if Amazon could really live up to its free 2-hour delivery.

Long story short, they can. I placed the order at 8:58 a.m. and it was sitting on my doorstep at 10:33 a.m.

I would love to say I was 100% satisfied with the whole process but I wasn’t. Mainly because of this:

Prime Now tip

See that line below the “Place Your Order” button? The one that says, “Tip: $5.00 (recommended)”? That’s what bugged me. Oh, don’t get me wrong. It takes 10 seconds to change the tip to $0.00, which is what I think it should be.

Prime Now or Tip Now?

What bugs me is that because the potential for a tip exists on my order, I now have to feel like a cheapskate or like I’m starving some college-aged delivery kid because I don’t want to include a tip. After all, Amazon said the shipping was free. They didn’t say it was free but you should probably tip the kid who delivers it to you.

For the record, I didn’t eliminate the tip. I did, however, downsize it a bit to $3.00, which is still slightly over 10% of my order.

But next time, I’ll order using the website. Like I said earlier, I have enough coffee to get me through the week and I could have easily waited until Friday for my coffee to be delivered using the traditional 2-day shipping on the website.

I’m curious as to what everyone else thinks about this? Does the tip recommendation turn you off? How much (if any) of a tip would you leave? Let me know your thoughts in the comments below.

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  1. J.R.

    Yes, including the tip as the default setting turns me off, too. Remember when the purpose of a tip was to show your appreciation for service rendered ~after~ you actually experienced it? To me, this approach implies a guarantee of service that goes the extra mile (no pun intended), where no such guarantee exists.

    By the way, my 2 cents here will cost you 2 cents. #nomathnecessary

    • Patric Welch

      I forgot to mention in the blog post that you can change the tip up to 48 hours after delivery so technically you could tip after service is rendered. But good luck getting good service the next time after you leave little or no tip the first time.

  2. Ila in Maine

    That would be a deal killer for me. Jeff Bezos announces plans to send rockets into space soon, he should include this idea:


    and pay his delivery people enough that you don’t need to tip them.

    Another thing he needs to do is get rid of the $9.99 a month Kindle Unlimited Price for Prime Members. Ditch it, or cut it in half at least. Its the same price other sites are charging, and for me personally, having free access to Kindle books is one of the very best reasons to be a Prime member.

    • Patric Welch

      Perhaps someday Amazon will announce that Kindle Unlimited is now a free feature of Prime. I can wish, can’t I?