If I approached you on the street and asked for your address, driver’s license number, mother’s maiden name or the last 4 digits of your social security number, would you give it to me? What if I gave you a cookie in exchange?
An artist by the name of Risa Puno did just this in New York as part of an experiment she called Please Enable Cookies. In the end, 380 people gave up their personal information in exchange for a cookie.
To be fair, the cookies did look pretty yummy. See the full story here.
Seriously though, look at these numbers. 162 people gave up the last 4 digits of their (supposedly real) social security number. Ok, these digits could easily be faked. But 117 people let Puno take their fingerprints. What?
To really drive the point home, if anyone asked Puno what she was going to do with the information she was collecting, she handed them a full page of small print legalese which basically stated Puno has the right to display their information and share it with others.
Now I ask you. Where do you draw the line? Would you give up your privacy for a cookie?