One of the most underrated marketing tactics is email marketing. It is considered by some people as being less effective than traditional display ads. But the truth is that email marketing has better results than advertising on social networks, like Facebook.
There are entire campaigns that are created and then developed through the email, but you will have to be very competitive and know how to approach and keep your customers.
There are several best practices, advice, and tips you can follow to boost your business. Following are five of the most important email marketing tips:
1. Know Your Audience and Understand It
The first step in any email marketing quest is to know the public you are addressing. Getting to know your audience’s interest means a better understanding of the following steps you have to take, like what to send to whom.
You will need to have all the desired information about your main target group so that you can reach those customers. The reason is simple: When you send emails with marketing content to contacts who are not interested, those emails are likely to be considered spam.
Having a relevant email content and a relevant target group will increase your visibility, your marketing approach, and your revenue, instead of having just a general list of contacts to use.
2. Personalize the Content
The next logical step to follow is personalizing the content. After you have determined exactly who your target group and audience is, you will have to be mindful of the content sent through the emails.
You can do this by segmenting the email list, and then send relevant marketing content to the contacts. The smaller each part of the audience is, the greater the chances to send the right personalized content. Also, we all love a personalized subject line, so these emails have a better chance to be opened.
3. Try Drip campaign
The term “drip campaign” may be unfamiliar to some people. It means a series of pre-written marketing messages. Email drip campaigns are not necessarily interested in a quick sale, but rather in ensuring that customers become repeat customers.
The most popular way to carry out a drip campaign is via email. It has some important advantages, like automation and brand awareness. It is increasingly popular not just in eCommerce and blogging, but also in many other industries. You can get more information about this email marketing tip by doing your own thorough online research.
4. Keep Your Emails Short and Send on a Regular Basis
Another important tip to consider with email marketing is to keep your emails short and to the point. Be clear and concise, so that the recipient understands your business and what you want to say. A clear call-to-action is one way to keep your emails short, as well as bullet points. All the information should lead the customers to your website or your place of business.
Having short, personalized emails sent to subscribers on a regular basis will help prevent your emails from being categorized as spam. In fact, it may have the opposite result, as the interested people will likely want to continue to receive more up-to-date information about your business.
5. Become Mobile Friendly
While everything tends to move to mobile devices, having the content of your emails – and the entire scope of the email marketing – mobile friendly will help your customers get to your business faster and easier, be it online or an actual physical location. Not to mention that, if the client doesn’t find the email to be easy to scroll on the mobile, they might just unsubscribe. And you don’t want that.
It is also important to review the emails and make sure that they are suited for a small screen. And mind the time of your clients – getting all the marketing information you need to deliver on a mobile device will save you both a lot of time. As a piece of statistic information, two-thirds of the emails are already read on a mobile device.