Do you use/trust online reviews?

Do you use/trust online reviews?

There’s no doubt that user-submitted online reviews have a big impact on people’s purchasing decisions. The real question is whether or not you can trust the reviews you read. I was just teaching a class the other day where I explained how I evaluate which...
55 things you may not know about Google

55 things you may not know about Google

When most people think of Google, they think about Internet searches. Maybe that’s because Google averages around 3.5 billion searches per day in 2016. But did you know that Google owns 21 out of the top 100 websites in the U.S.? Or that in December, 2015, more...
Are you still an app virgin?

Are you still an app virgin?

Think back to 2015. Did you use an app on your smartphone to purchase a product? How about to complete a bank transaction or book a plane ticket for your upcoming vacation? Now ask yourself, was this the first time you used an app on your smartphone to do this? For...