Should Businesses Create a Presence on Multiple Social Media Platforms?

Estimated reading time: 5 minutes

There’s no doubt that social media has taken over the world in recent years. Nowadays, social media platforms have grown to a point where businesses can no longer ignore their marketing potential. That’s why many individuals and businesses alike make an effort to create a strong social media presence on as many platforms as possible. One of the most popular questions businesses have is whether or not they should create a presence on multiple social media platforms, to begin with. 

That said, it all depends on your audience. For example, if your followers on Facebook are interested in information about SNF odds it doesn’t mean that your Twitter followers will pay attention to the same or maybe Sunday night football tonight odds. Even if you’re targeting the same audience with the same demographics, it doesn’t mean they visit every social media network they’re active on for the same information or content. So, should businesses create a presence on multiple social media platforms? Let’s find out.

How Do You Decide Which Platforms Are Right for Your Business?

There are a few things to consider when choosing social media platforms for your business. First, you need to consider your target audience. Where do they spend most of their time online? What platforms are they using? By answering those questions, you can decide whether or not it’s worth building a presence on multiple social media networks. 

Another factor worth considering is the size of your audience on each platform. For instance, if the majority of the target audience is on Twitter but very few of them use Instagram, for example, there may not be a need for you to waste time and resources on creating a presence on Instagram. 

Moreover, if your business is B2C oriented, you may not have to have a presence on LinkedIn, which is a B2B oriented network, unless, of course, you’re doing so for employment purposes. In the end, it’s important to weigh your options before you make the decision. 

SEE ALSO: 3 Ways To Grow Your Brand’s Social Media Presence

Does It Take More Time and Resources to Maintain Multiple Profiles?

As a matter of fact, it takes a lot of time and resources to create a strong social media presence on one platform, let alone on multiple ones at once. As you may already know, you have to establish a presence from scratch, whether your company is already well-known or not. Social media is a unique environment where you have to establish a meaningful relationship with your audience and move up from there. 

And even if you have a strong presence on one platform and you’re good with your followers, the same does not apply when you make a move to another social media network. In other words, you have to start all over again, even if you’re targeting the same audience as on a previous platform. That’s just how social media users are and there’s nothing you can do about it besides play by their rules. 

What Are the Benefits of Having a Presence on Multiple Social Media Platforms?

There are many benefits of having a presence on multiple social media platforms. For one, it allows you to reach a wider audience. You can also tailor your content to fit the specific demographics of each platform. 

Additionally, you can use different platforms to share different types of content, which can help keep your followers engaged. Finally, having a presence on multiple social media platforms can help build your brand and increase your visibility online.

The more exposure your business or brand has on social media the better. After all, social media platforms have billions of users that directly or indirectly communicate through viral content and other means. Therefore, if you happen to have a strong presence on multiple social media networks, your company can get the recognition it needs in a fast and efficient way. 

SEE ALSO: Which Social Media Platform Is Best for A Low Budget?

What Kind of Content Should You Be Sharing on Each Social Media Platform?

As mentioned before, your approach to content, or anything else for that matter depends on not just the platform you’re building a presence on but also on your audience’s expectations. Each social media requires a unique approach. That being said, you even need a unique tone of voice for your content and your messages depending on the platform itself. 

So, it’s very important to tailor content based on the needs of your followers and the platform’s environment even if these followers are the same ones you interact with on another social media network. Simply put, you can’t use the same methods, the same strategies, or even the same content if you’re having a presence on multiple platforms. That’s why it may be challenging for businesses to maintain a presence on multiple platforms, in the first place. 

If you want a presence on multiple social media platforms, you have to make sure it’s worth it. Otherwise, you might be engaging in a monumental undertaking that will bring no viable results.