All companies are in the business of making money – it’s as simple as that. Some enterprises may be more benevolent than others when it comes to their corporate social responsibility schemes or ethical methods of going about their work, but the end goal is always the same: making more dough.
Cash rules everything around us, and without the right numbers to back it up, even the most useful product won’t cut it in the real world. Experts from SalesHood, one of the leading Sales Enablement Platforms out there, point to the fact that a company’s revenue is ultimately its only justification for staying in business.
It may be harsh and unpleasant to hear, but such is the truth. Without a rising or at least a steady influx of money, a company will inevitably go under. Thankfully, there are ways to significantly boost your revenue without resorting to shady strategies and “clever” accounting.
If you’re a business owner looking to get those sales going, keep reading to learn more about how you can make more and more money with each passing quarter!
Automate as Much as Possible
Automation is a difficult and sensitive subject, especially going into 2021, with more and more innovative solutions just waiting to replace the remaining human workforce. The reality, however, is much more complex and not as grim as it seems. Automating business processes can bring a lot of benefits to your company, regardless of whether you’re running a small business or managing a national branch of an international conglomerate.
First of all, you’ll save a truckload of money if you automate repetitive, dull processes, such as order filing, inputting shipping information or billing. You’ll be able to cut your human workforce, paying less in salaries, and the customers won’t complain as much about late payments, refunds or other delays that are usually caused by human error.
Effective, Yet Flexible Pricing Strategy
Many business owners consider pricing one of the trickiest aspects of running a company. After all, you don’t want the price of your product dropping too low, which will decrease revenue. On the other hand, raising your prices too much in order to catch up with the competition will only drive customers away, leaving your income the same as it was before the price hike.
The key to effectively managing your prices is coming up with a strategy that is flexible so that you can easily adjust to the rapidly changing market. If you find it necessary to drive up the price, you may want to consider including an additional trinket or service at the same time. Even something as simple as free shipping can keep customers from switching to a lower-priced competitor.
Online Marketing – Don’t Sleep on It!
A lot of businesses (especially the small ones) don’t pay enough attention to the digital side of running a firm. You need to get with the times and establish a strong presence on the Internet. Not only will it increase your engagement with customers and recognizability of your brand, but it will also increase revenue in the long run.
Consider drafting various strategies for different social media platforms in order to achieve maximum engagement on each one. Creating a mobile app for your business can also be beneficial. A strong online presence with viable strategies can make your work a lot easier and bring in a lot of new customers.
Incentivize Your Sales Force
Increase commissions, announce prizes for employees who score the most sales in a month, prepare additional benefit packages for the most productive salesmen of the year. In order to get the most out of your sales team, you need to motivate them properly. Announce attractive rewards for the best of the best and make them work harder than ever for the benefits. A healthy dose of competition can sometimes do more good for your business than other ways to increase your business revenue.
Widen Your Market Reach
Reach out to new customers by offering new products or services, or taking the time to carry out campaigns that will bring your business to new, untapped markets. If you don’t have the firepower to take your small business abroad just yet, consider expanding your product line by things targeting a different demographic.
If you want to increase your revenue without resorting to hawkish tactics and scaring away potential customers, you need to put a lot of work into boosting sales and expanding your activities. Any business can claim to be the best at what they do, but it is their revenue that really verifies its effectiveness. There is no magic method that will lead you to increase sales and tap into new markets. You have to be creative in implementing innovative solutions and honest in your marketing practices if you want to succeed in 2021, a year when most businesses will be at each other’s throats, making up for the losses caused by the COVID-19 pandemic.
Maciej Grzymkowski – an avid traveler with a particular affinity for Southeast Asia. I love to explore the differences between corporate cultures and ways of doing business in different parts of the world, and I’m always keen on adopting alternative and exotic solutions in my own work.