Fire Kids Edition: A kids tablet that isn’t a toy

Amazon Fire Kids Edition

I cringe when I see a “kids tablet” in the big box stores or on the shelves of local drug stores. They usually cost around $30-60 and are absolute pieces of junk. For years my rule of thumb with my clients looking to get a tablet for their kids was just buy a regular tablet, get a good case and an even better protection plan.

Amazon just broke my rule. In fact, they crumpled it up and threw it in the garbage.

I’m referring to the new line of Fire Tablets just released by Amazon, specifically the Fire Kids Edition. With the Fire Kids Edition you get a full-featured 7″ Amazon Fire Tablet with Wi-Fi and 8 GB of memory all packed in a kid-proof case. You also get 1 year of Amazon FreeTime Unlimited which gives your child access to over 10,000 kid-friendly books, movies, TV shows, educational apps and games. Couple all of this with Amazon’s fantastic parental control settings and you have yourself quite a nice device.

Low price and a fantastic guarantee

But I left out the two best parts—the price and the guarantee. The Fire Kids Edition costs only $99.99, making it slightly more expensive than the useless pieces of junk in the drug stores and well under the price of most “adult” tablets.

As for the guarantee, I’ve never seen one like this before. During the first 2 years you own the Fire Kids Edition, if your child breaks it or otherwise damages it, you can return it to Amazon for a free replacement. No questions asked.

Amazon Fire Kids Edition (spill)

Who damaged it best?

I wonder if Amazon employees will have a contest to see who unpacks the most “creatively damaged” Fire Kids Edition.

“Hey, I’ve got one with dried peanut butter on it over here!”

“That’s nothing, there’s actually maple syrup dripping from the corner of this one.”

“I’ve got you all beat. This one is stuck on the drawing app with actual paint on the screen.”

Oh, the stories.

The Amazon Fire Kids Edition is slated for release on September 30, 2015. You can find more about it here.

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