RedboxIf you haven’t heard, Redbox will be raising their prices on DVD rentals from $1.00 to $1.20. The Blu-ray and game rental prices will remain unchanged. The price increase is effective October 31, 2011.

You want to know what I think about the price increase? Well, all of the following two word sentences pretty much sum it up for me.

Big deal. Yippy skippy. Who cares?

Sure, on paper, it’s a 20% price increase but c’mon people! 20 extra cents for a DVD rental?!? Back in the days of Blockbuster, movie rentals were $3.99/night. Amazon Instant Video rentals are $3.99. DIRECTV CINEMA movies are $4.99 for standard definition and $5.99 for high definition. Even if I keep a Redbox movie for 3 nights, I come out ahead.

And for all of you nay-sayers that are comparing Redbox’s price increase to Netflix’s recent (and disastrous) price increase, I say phooey to you as well. Netflix raised the subscription price 60% for people wanting to keep both the one DVD at a time an the streaming service resulting in a nearly $6/month increase. If I rent 5 movies per month with Redbox, I’ve spent an extra $1.00. Whoopee.

Let me just state for the record that if Redbox raised their prices to $3/night, I would still use their service. It’s about convenience for me. I order online or on my smartphone, I drive a couple of blocks down the road to pickup the movie. When I’m done watching the movie, I drop it off at whatever Redbox location I want.

Absolutely a steal, even at $1.20/night.

Patric Welch

Patric Welch founded Noobie, Inc. in 2006 to help others effectively choose and use technologies to enhance their work and lives. The catchy company name earned Welch the name of Mr. Noobie®, but, in reality, Welch is an experienced and professional techie. Unlike most techies, Welch evaluates emerging technologies from a noobie’s perspective and provides technology education for all skill levels in a friendly, non-threatening way.
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