Google is Broken [SMALL BIZ NOOBIES]

People ask me all of the time how to get to the #1 position in Google. I always give them the same answer.

I tell them they have two choices. The first is to work really hard, write great content and use relevant and targeted keywords. The second choice is to pay for it.

As you might suspect, very few people want to take the paid route. Which puts us right back to working really hard, writing great content, etc.

Given what I just said, it's probably no surprise that the following 3-word headline recently caught my eye. It said simply...

Google Is Broken

Turns out the headline is a tease for a new 29-page PDF called The Perpetual Traffic Report by Ryan Deiss. Since I rarely balk at giving my email address for free information, I entered my email address and downloaded the report.

I have to admit, I learned a lot from reading the report including the history of how Google has flip-flopped between valuing links vs. content over the past few years. And although I had heard of the Caffeine Update back in June of this year, I never really understood what it meant. Now I do. And yes, the rules have definitely changed.

If you are at all interested in how Google now determines who gets the top organic (not paid) spot in the search results and how you can use their new rules to your advantage, do yourself a favor and download the report using the link below:

Click here to get your free copy of The Perpetual Traffic Report

It's a quick read but if for some reason you can't get through the entire report, make sure you jump to page 28. Hint: Ryan Deiss provides a link for a free copy of his "Cherry Picker" software which you can use to determine which markets you can compete in and which ones should be avoided.