Build your personal brand (or at least win a free book trying)
NOTE: Instructions on how to win a free copy of the book mentioned in this blog post can be found near the end of the post.
I talk a lot on my blog about social media sites like Facebook, Twitter and YouTube but I never really get into how people can use these sites to effectively build a personal brand.
What is a personal brand, you ask? Well, the short answer is it is defining who you are as a person to the rest of the world. It’s the kind of thing that makes someone immediately think of you at the exact right moment for the exact right opportunity.
Sounds easy to do but it isn’t. Thankfully, a couple of close friends of mine, Erik Deckers and Kyle Lacy, have poured hundreds of hours into the idea which resulted in a book titled Branding Yourself, How to Use Social Media to Invent or Reinvent Yourself.
If you’ve ever wondered why people use social media and what possible good could come of it, you need this book. The book is littered with examples of how people used social media to create new opportunities (think jobs, speaking opportunities, book authoring and more) for themselves. And the neat thing is they don’t stop with just social media. They also cover “social” topics like how to blog on your website or how to get out and network face-to-face.
They’re also a couple of funny guys
All the great information and insight aside, my truly favorite part of Branding Yourself is the witty banter that Erik and Kyle spread throughout the chapters. Like this little side-note when talking about uploading a professional profile photo:
@edeckers: Ooh, I hate the “standing on the beach” photos. Not only are they too small, they’re backlit, and I can’t see who they are.
@kyleplacy: What about the photo of people standing in the mountains?
@edeckers: Those too. They try to show the entire mountainscape, but the person is the size of a gnat in the photo.
Win a copy of Branding Yourself
So there are two ways you can get yourself a copy of Branding Yourself. The first is to go out and buy a copy (highly recommended if you never win anything or just can’t wait). The second is to win a copy from me.
That’s right, I have one brand-new copy of the book that I am giving away to one lucky reader of this blog post. To try your luck at winning it, all you need to do is follow the simple instructions below:
All comments must be received by 11:59 pm EST on Tuesday, Feb. 12th. After that time, I will hand-select my favorite entry and send the lucky winner a copy of the book.